from YSL to SL



con l’arrivo di Hedi Slimane la Maison francese ha cambiato nome (e stile). Una collezione molto più aggressiva e punk rock forse per avvicinarsi ad una clientela più giovane. Le “vecchie” clienti diffideranno un po’. Io sono più perplessa dal nome. Perchè togliere Yves e farla diventare semplicemente Saint Laurent? Per dimostrare il mio dissenso, intanto, ho comprato la felpa. Ain’t Laurent without Yves! (at whataboutyves.com)

with a new designer, Hedi Slimane, french Maison has changed the name (and the style). An aggressive and punk rock collection, stronger then the older maybe to reach new young customers. The “old” customers will be suspicious. As for my part I don’t like the new name. Why take off Yves and move to the new name Saint Laurent? To show my displeasure I bought a new sweatshirt. Ain’t Laurent withous Yves! (at whataboutyves.com)


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